Negotiating

Why you Deserve to Make More Money as a Creator

5 min

I wanted to talk a little bit about something that’s been bothering me.


First of all, can we both agree that being a creator has become pretty stressful lately?


Trying to stay on top of the ever-changing algorithms and random trends on every platform is exhausting! 😅


I’ve been feeling like it’s taking away from doing what I love most…creating content! 


Plus, it can feel kind of demoralizing to spend a bunch of time making something that you think is awesome, then hearing crickets when you post.


Do you feel that way too?  


The other thing that used to distract me from creating content was money.


As in…I need to pay my bills so I’m gunna have to hit pause on this cool new project and try to hustle for that next sponsorship.


I read this stat recently that blew my mind: 


Did you know that only 4% of creators earn a full-time income???


Considering there’s now over 50M creators, that’s a really small number of people who are able to give their full attention to their craft.


So, I guess the reason I’m writing this is as a reminder…


You DESERVE to earn more money as a creator so that money can HELP you pursue what you love to do!


I kind of think of it as “Passion Freedom.”  Can I coin that term?  Sounds pretty catchy.


And because you know I love talking about brand deals…


Landing sponsorships that pay you what you’re worth is something that you MUST DO if you want Passion Freedom..


Mindset shifts also play a huge role because they help you remember that there is no one else like you! 


Learning how to harness that confidence during your pitches and negotiations with brands is what’s going to help you get you to that point. 


So, always remember:

  • You deserve to make more money 
  • You can be in that 4% earning a full-time income 
  • You can get Passion Freedom by becoming more confident


Hope this is a nice little boost before you start your week.


Cheers!


Justin