How it all started
In 2009, my wife April and I had been slowly growing our YouTube channels to 35K followers and making some nice side income to supplement our day jobs.
One day, April ran into the bedroom, waving an email from a well-known brand asking our rates for a collaboration!
Rates? We were confused. We were used to just getting a bunch of free products in exchange for posts.
This brand actually wanted to PAY us to talk about them on social media.
That moment changed everything. We realized:
Sponsorships had no income ceiling
We could pitch brands ourselves and create unique partnerships.
Sponsorships pay way more than affiliates, Adsense, or even my 9-to-5 job
Six weeks after our first son was born, I quit my job—and we’ve never looked back.
We Demystify the Process
We walk you through every step of the brand partnership process, turning what feels intimidating or confusing into a clear, confident path forward.
We Want You to Keep 100%
We believe you should keep every dollar you earn, which is why we teach you to negotiate your own deals instead of giving away 20-25% to managers, agents, or brokers.
We Understand Both Sides
We bring unique insight as both full-time creators and former agency owners, sharing the exact strategies we've seen work from both sides of the negotiation table.
Joe Casabona
Joe Casabona is a Sponsorship Coach in Wizard's Guild, Brand Deal Wizard alum, and podcaster who has earned over 6 figures from brand partnerships. Joe also helps busy solopreneurs take back their time through podcast systems. Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer.
Bianca Wesang
Bianca Wesang is a Sponsorship Coach and Operations Coordinator at Creator Wizard. Bianca helps keep the trains running on time at Creator Wizard while supporting creators in reaching their partnership goals. Bianca ensures a seamless experience with our sponsorship course and sponsorship coaching program.
0% Cut. 100% Yours.
Most managers and agencies keep 20-50% of your money. At Creator Wizard, you keep every dollar. We don't take a cut, we teach you how to win (and keep) your own brand deals.
Managers, agents, and brokers operate by rules that benefit them, not you:
Misaligned incentives - They push volume over value to maximize their cut
Their rolodex, not yours - When you part ways, all brand contacts stay with them
Reputation risk - Bad reps can lose you business without you knowing why
Learned helplessness - You stay dependent instead of becoming self-sufficient
We believe creators should own their entire business:
Keep 100% of your earnings - Every single dollar stays with you
Build YOUR brand relationships - Contacts and reputation you own for life
Master negotiation skills - Become confident closing any deal, anywhere
Control your reputation - No middlemen misrepresenting your brand
The result? You evolve from "talent on someone's roster" to the CEO of your own sponsorship business. Earning more, keeping more, and growing on your terms.
How we can help you
