The 7-Ingredient Case Study That Wins New Brand Partnerships

Case Studies help you sell campaigns to new brands you've never worked with.

Case Study Ingredients

Let's review the seven key ingredients of a compelling case study:

1. Campaign goal

Make it clear whether this campaign focused on Awareness, Repurposing, or Conversion.

2. Brand details

Indicate the brand's name, add its logo, and what product or service you were promoting.

3. Photos or screenshots

Include prominent visuals with links to the published assets so the new brand can better understand how you helped bring the campaign to life.

4. Statement of work

List all the deliverables you produced for the partnership.

5. Behind-the-scenes facts

Think about all the under-the-radar things you did for the campaign that would impress a new brand. Here are a few examples I've included in the past:

"Turnaround from first contact to content delivery: 10 days."

"Revisions requested: 0"

6. Results or performance

Depending on the campaign goal, include relevant metrics that illustrate the partnership's success.

Here are a few examples I included in an Awareness campaign in the past:

"48,651 organic impressions"

"4.3% engagement rate"

"312 comments"

However, if the campaign goal differed (e.g., Conversion), you must include different metrics, like the number of sales generated.

7. Testimonial and contact info

Finish off strong with a compelling quote from your brand or agency contact that lets the new brand know paying you a bunch of money is a safe investment.

Here's an example testimonial I've included in the past:

"Justin and April were an absolute pleasure to work with. They both displayed a killer work ethic and creative mindset, which helped bring to life social content that our clients were proud to share internally."

The new brand has to be chomping at the bit to work with you, right?

So, don't forget your contact information at the bottom.