How to Create Win-Win-Win Sponsorships (as a Creator)
Most creators aim for win-win collaborations.
The brand wins because you're allowing them to access new prospective customers.
You win because you're getting paid.
Everybody wins, right?
Well, no.
Your audience better be winning, too!
Maybe you're offering them a discount code. Maybe it's a seasonal promotion. Maybe you're exposing them to a product that will significantly improve their lives (survey data FTW!).
If it's clear from the beginning there's no "win" for your audience, you have to mandate that will be part of the deal (or walk away).
Brand offering a hybrid deal of $3K + a recurring 30% commission for anyone who signs up?
Tell them you'd like to reduce your commission component to 15% and offer a 15% discount to your audience.
Do you know how impressed the brand will be that you're so invested in ensuring this will succeed that you'll accept less money? Very.
Remember, every deal has to be Win-Win-Win.
Get the ongoing support you need to set win-win pricing, submit spellbinding proposals, and negotiate like a pro.
