Diversifying

Dedicated Vs. Integrated Video

1 minute read

INFLUENCER MARKETING TERMINOLOGY THAT CREATORS NEED TO KNOW

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology

Influencers and creators need to know the difference between a dedicated video vs an integrated video.

THE DIFFERENCE BETWEEN DEDICATED & INTEGRATED VIDEOS

The difference between a dedicated video and an integrated video in a brand deal or sponsorship is that a dedicated video is where the entire video is exclusive to the brand (which should be more expensive).

In an integrated video, only a smaller portion (maybe 2-3 minutes) is sponsored.

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