Dedicated Vs. Integrated Video
If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you, this post is from a series called Influencer Marketing Terminology
Click to watch the full video:
Creators/Influencers: Click here to get a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords.
What is Dedicated Vs. Integrated Video ”?
What is the difference between a dedicated video and an integrated video in a brand deal or sponsorship? A dedicated video is where the entire video is exclusive to the brand (which should be more expensive) while in an integrated video, only a smaller portion (maybe 2-3 minutes) is sponsored.