Diversify Income

Dedicated Vs. Integrated Video

1 min read

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology

Click to watch the full video:

Creators/Influencers: Click here to get a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords.

What is Dedicated Vs. Integrated Video ”?

What is the difference between a dedicated video and an integrated video in a brand deal or sponsorship? A dedicated video is where the entire video is exclusive to the brand (which should be more expensive) while in an integrated video, only a smaller portion (maybe 2-3 minutes) is sponsored.