Brand Awareness Campaign Definition

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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Creators/Influencers: Click here to get a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords

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What is a Brand Awareness Campaign?

What is a Brand Awareness Campaign? When negotiating a sponsorship as an influencer, what does it mean when the brand says the main campaign KPI (Key Performance Indicator) is "Brand Awareness?” These are campaigns that brands run where the main goal is initial exposure to a product or a service or an event that most consumers don't know about.

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