Will Creators FAIL Without a Manager? | Kevin Herrera vs. Justin Moore
VOTE FOR THE WINNER HERE 👇
Get $50 off your Craft + Commerce ticket: https://conference.convertkit.com
Big thanks to ConvertKit for sponsoring this episode!
Today we’re talking about whether or not you need a manager as a creator.
See when you start publishing content on the Internet, the “business side of it” is usually the last thing on your mind, right?
You just wanna focus on making cool stuff, come on!
But then maybe you start making a little bit of money, maybe your schedule starts getting really hectic, maybe you start dreaming of more ambitious projects that you’re not really sure how to pull of.
And so this idea starts creeping into your mind, maybe I should hire someone to help me.
Then all of a sudden, like a bolt of lightning, you think, “I’ve got it! I’ll hire a manager!”
But wait a minute, what does a manager do? Could they get me paid sponsorships? Could they respond to emails for me? When I have a craving for Sprinkles cupcakes at 3am on a Wednesday could they go pick it up for me at the cupcake ATM?
These are important questions, right?
So in order to figure out what the heck a manager really is and whether they’re awesome or terrible, I had to ask an expert here to settle this debate, once and for all.
Kevin Herrera, is the Co-Founder and CEO of theMachine, which provides full-service sponsorship operations & management for the creator economy. Kevin also spent many years as an agent at the Gersh Agency so he knows a thing or two about working with talent and what makes this industry tick.
But in the other corner, we have ME, Justin Moore, Sponsorship Coach, who has very vocally chosen NOT to be a manager or have a roster and instead educate creators around sponsorship strategy so they can take control of their own destinies.
And because moderating AND competing in a debate would be super unfair (even though it’s my podcast I can make up the rules - IM NOT GUNNA DO IT THOUGH), I asked Dee Brissett, our very own Community & Programs Manager here at Creator Wizard, to take over today as the referee.
By the end of this episode, you’ll know:
1. When is the right time to start thinking about hiring a manager (or if you even need one at all)?
2. What qualities and skills to look for in a manager?
3. Who is a better Creator Debater: Kevin or me?
CHAPTERS
0:00 Manager vs. No Manager for Creators & Influencers
2:12 Opening Arguments
5:35 Round 1: Initial Decision to Hire a Manager
12:42 Round 2: Money
18:56 Round 3: Career
22:54 Closing Statements
FOLLOW OUR GUEST 👇
Kevin Herrera
Website https://www.themachine.la
Instagram https://www.instagram.com/hahxpo