Why You Should Ask Brands for Detailed Reasoning (When Given Feedback)

When I first start working with clients and students, I learned many tend to treat brand feedback as gospel, especially if they haven't done a ton of sponsorships.

They feel they're not "allowed" to push back on any revision requests.

However, I remind them that just because a brand sends you feedback doesn't mean it's right.

Aren't you the one who has your finger on the pulse of what is and isn't working in your niche, industry, or platform?

The brand doesn't.

Sometimes, you must dig deep and find the confidence to tell a brand they're wrong (tactfully).

If you can provide a well-reasoned justification for why you shouldn't change what they're asking you to, they'll likely thank you!

I can't tell you how many brands have told April and me over the years, "Wow, we didn't know about [insert best practice]. You're good to leave it as-is."

Many people think that brands are the ultimate experts and have everything figured out, but that's not always the case.

Remember, don't just be a creator, influencer, or entrepreneur.

Be a consultant.