Sponsorships

What is a Sponsorship Wheel?

3 Minute Read

The Sponsorship Wheel is a proven 8-step, rinse & repeat system that I teach in my course Brand Deal Wizard. If implemented properly and consistently, the Sponsorship Wheel will help you land consistent, well-paying brand deals.

Step 1 - Pitch

This is the phase where you're reaching out to a brand cold to propose a collaboration OR a brand has reached out to YOU inquiring about a partnership. Within this phase, there are also some sub-steps. For example, after you send the initial pitch, there are 3 follow-ups:

  • Follow-up 1 (If no response, 5 days after the initial cold pitch or initial response to their inbound inquiry)
  • Follow-up 2 (If no response, 6 days after Follow-up 1)
  • Follow-up 3 (If no response, 7 days after Follow-up 2)
  • Follow-up 4 (If no response, 14 days after Follow-up 3)

Step 2 - Negotiate

This is the phase where you've agreed in principle to collaborate with the brand but you are actively negotiating the deal terms. The duration of this step should be 5 days, otherwise, a reminder to follow up with the brand/agency.

Step 3 - Contract

This is the phase where you've agreed to the deal terms and now are either reviewing the contract the brand/agency has provided or you are drafting your own agreement to send to them. The duration of this step should be 7 days, otherwise reminder to follow up with the brand/agency.

Step 4 - Concept

This is the phase where you review the influencer brief & submit a concept to the brand/agency (even if they haven't asked you!) for review/approval prior to creating the content. The duration of this step should be 5 days, otherwise, a reminder to follow up with the brand/agency.

Step 5 - Produce

This is the phase where you create the content and deliver to the brand/agency. The duration of this step should be relative to your "Draft Delivery Date".

Step 6 - Feedback

This is the phase where the brand/agency reviews your content and requests revisions, edits, or reshoots. The duration of this step should be 7 days, otherwise, a reminder to follow up with the brand/agency.

Step 7 - Publish

This is the phase where you publish the content and delivery the live links to the brand/agency. The duration of this step should be relative to the "Go-Live Date".

Step 8 - Invoice

This is the phase where you invoice the brand/agency and provide your tax + vendor paperwork. Within this phase, there are also some sub-steps.  For example, after you send the invoice and tax + vendor paperwork:

  • Follow-up 1 (If no response, 5 days after submission)
  • Follow-up 2 (If no response, call or email 3 days after Follow-up 1)
  • Follow-up 3 (If the response is received, 7 days prior to invoice due date)

If you'd like to learn more about how to implement the Sponsorship Wheel in your creator business, sign up for the waitlist to Brand Deal Wizard.

Cheers!


Justin Moore | Creator Wizard