The Best Way to Send a Pitch (and Not Screw It Up)

Sending your pitch via email is the best method.

"But Justin…"

Nope. Ssshhhh. Stop.

Email.

Here are my best practices:

• Don't use generic subject lines like "Collaborate?" Instead, lead with whatever was "Relevant" from your R.O.P.E. pitch, e.g., "Idea for #SummerSixPack campaign?"

• In the email body, add your R.O.P.E. pitch and nothing more. Delete any extra fluff or ego-stroking about how awesome you or your audience are. The brand doesn't care.

• Send your pitch on Tuesday, Wednesday, or Thursday. People dig out their inboxes on Monday and mentally check out on Friday.