Re-edits vs. Re-shoots: How to Set Boundaries with Brand Feedback

When you work with brands on sponsored projects, a large percentage of the time they will want to see drafts of your work before you publish or activate.

This is so they can provide feedback and request revisions if your discussion or depiction of the brand or its products was inaccurate.

Revisions are reasonable for brands to ask for (we'll discuss how to handle feedback gracefully in Chapter 6).

However, what's not reasonable is a brand claiming they're entitled to unlimited revisions.

This is why you must distinguish between re-edits and re-shoots.

If you create video content, re-edits are simple revisions to a video or easy updates to a social media caption.

The brand is not justified in saying, "We didn't like that plant in your background, so you need to reshoot the whole video."

Instead, request that the brand modifies the revision language as follows:

"[You] agree to up to two rounds of re-edits. However, re-shoots are only permitted if [You] substantially deviate from the Approved Creative Brief and Approved Concept. Incremental compensation will be mutually negotiated if additional re-edits or re-shoots are required."