How to Research Brand Employees to Find the Perfect Person to Pitch

You can learn a lot from what brands' employees post online.

Here's an excerpt from a real job description of an "Influencer Marketing Manager" at a major consumer brand:

• Run Content Creator program

• Manage micro-influencer campaigns

• Oversee video shoots with both influencers and content creators

• Work with various influencer agencies to activate new relationships

What did we just learn from that tiny bit of information?

• This person is likely a decision-maker (they run the program)

• They have a separate program to work with smaller partners

• They value video as a content format

• They value partnership marketing so much that they're enlisting the help of outside agencies to scale up their efforts

Congrats, you're a grade-A sleuth!

But it's not just job descriptions that are a gold mine.

Maybe this person recently flexed on social media, "So proud that our brand collaborated with XYZ to launch our new ABC campaign!"

They always include a smiley face…I don't know why.

From this, we can learn:

• What types of people they're already partnering with

• The audience sizes of their current (or past) partners

• The kinds of initiatives they're currently paying people to promote

So, just remember, all it takes is 15-20 minutes of research to figure out:

• What to say to the brand

• Who to send it to