How Going Above and Beyond Gets You Rehired (Almost) Every Time

One time I inked a newsletter sponsorship with a financial services company, and when they sent me the landing page link they wanted me to direct my audience to, I immediately knew we had a problem.

The landing page didn't articulate the tool's value proposition well, the offer was confusing, and most importantly, nothing signified that my audience was in the right place.

Instead, I told the brand I'd love to create a unique video asset (which I was not contractually obligated to do) to explain in more detail why I loved the tool.

We'd include this video above the scroll, including a large headline, "Why Justin Moore loves [Brand's product]."

I also suggested we change the copy on the button to clarify the offer.

I explained that all these things would pull my audience further down the purchase funnel.

The brand was floored.

Not only had no one ever given them that level of feedback before, but they couldn't believe I was willing to do additional work to ensure the campaign's success.

But why wouldn't I?

It's in my best interest to do everything possible to drive more conversions, which will increase the chances the brand will hire me again!

"But Justin, I'm not a copywriter or user experience expert. What if the brand thinks my suggestions are dumb?"

You don't need to be an expert and they won't think you're dumb.

Just pretend you're one of your average audience members.

If you clicked on the sponsor's link, would it make sense to you?

What is confusing?

What would make you immediately want to sign up or purchase it?

A big part of becoming a Sponsor Magnet is rewiring your preconceived notions of what's "normal" when collaborating with brands.

Screw what's normal.

Strive to be abnormal.