Creating Sponsored Content? Don't Make This Common Post-Publishing Mistake

When brands invest money into influencer marketing, especially if they haven't done many partnerships, they will be veryexcited for your sponsorship to go live.

And if you post on social media, the brand will refresh your comment section the moment you publish to see what people say about them.

The mistake many creators make is not responding or engaging with early comments at all.

This can frustrate the brand, especially if there are simple questions to answer but it would seem weird for the brand to jump in and reply.

Even though you might not think this sponsorship has high stakes, it might for the brand, so I encourage you to recalibrate how seriously you take it.