Don't Let Your Ego Control You; Be Objective

Think back to the last time a brand got you heated.

Maybe they lowballed you during the negotiation.

Maybe they're asking for more stuff even though the deal you signed doesn't cover that.

Maybe you've been waiting for feedback for three weeks only for them to finally email you and ask for a revised version within 24 hours!

Please put your pitchfork down. Hey, I saw that. I didn't say halfway down. All the way down.

Remaining calm and composed in these moments will differentiate you from every other hot-headed partner.

The reality is that a sponsorship is a business transaction.

The brand is paying you money to accomplish an objective.

Of course, you need to safeguard your integrity and relationship with your audience, but don't lose sight of why the brand hired you.

If you feel strongly that the brand is wrong, simply explain why their request will take them further from their objectives.

Just don't be a pain in the butt when you reply to the brand. Your wallet will thank you.