Don't Bad-Mouth Brands; Be Diplomatic

There's an insidious narrative spreading that every brand is evil and trying to take advantage of unsuspecting creators. "I'm fighting back!" the social media tirades proclaim, naming and shaming the brands publicly.

And it might work…the first time.

That overdue invoice will finally get paid or the brand will apologize for only offering "free product" as compensation.

But new brands will see those posts and decide partnering with them just isn't worth the risk. Any time issues arise or there are new campaign requirements, will that creator scurry to social media to drag the brand? Not a good look.

Now, it's one thing to hold brands accountable for legitimate fraud, but the grievances most creators share publicly are not that.

Snags are part of running a business so learning to be professional and diplomatic will take you very, very far.