4 Common Mistakes and Pitfalls When Receiving Feedback

Almost everyone takes feedback from brands personally.

But it's not personal.

The brand is not sending notes asking you to revise or redo things simply because they want to make you mad or violate your creative genius.

It's because internal and external stakeholders have differing opinions about how your work (which they're paying you for) should ultimately appear/sound.

Also, your contact is often just the messenger, so directing your ire at them accomplishes little.

I take that back. The one thing it does accomplish is ensure they'll never hire you again.

Instead, you must understand why the brand or agency is requesting these changes.

3 Common Mistakes and Pitfalls When Receiving Feedback

❌ Asking for more money each time the brand requests edits

❌ Being snarky to the brand when they ask for revisions

❌ Not asking the brand deeper questions about WHY they want specific revisions

❌ Making your contact look bad by flat-out refusing