How it all started
In 2009, my wife April and I had been slowly growing our YouTube channels to 35K followers and making some nice side income to supplement our day jobs.
One day, April ran into the bedroom, waving an email from a well-known brand asking our rates for a collaboration!
Rates? We were confused. We were used to just getting a bunch of free products in exchange for posts.
This brand actually wanted to PAY us to talk about them on social media.
That moment changed everything. We realized:
Sponsorships had no income ceiling
We could pitch brands ourselves and create unique partnerships.
Sponsorships pay way more than affiliates, Adsense, or even my 9-to-5 job
Six weeks after our first son was born, I quit my job—and we’ve never looked back.
We Demystify the Process
We walk you through every step of the brand partnership process, turning what feels intimidating or confusing into a clear, confident path forward.
We Want You to Keep 100%
We believe you should keep every dollar you earn, which is why we teach you to negotiate your own deals instead of giving away 20-25% to managers, agents, or brokers.
We Understand Both Sides
We bring unique insight as both full-time creators and former agency owners, sharing the exact strategies we've seen work from both sides of the negotiation table.
Joe Casabona
Joe Casabona helps small business owners get their time back through easy tech and productivity ststems.
After having a panic attack, he learned the hard way the danger of trying to do everything yourself. So he rebuilt his business, delegating, automating, and removing as much as possible.
As TEDx speaker, he’s spoken on stage at dozens of conferences, and has helped hundreds of solopreneurs save 10–15 hours per week through his podcast, newsletter, and consulting.
With his Master’s Degree in software engineering and 18+ year teaching background, he has a unique ability to break down complex concepts into understandable, actionable steps. His clients say he “has the heart of a teacher.” When he's not working, he's watching the Yankees game or taking off early to take his kids to the park.
Lew
Smith
Lew Smith is a full-time YouTube creator actively pitching his own brand deals every week, so he understands the internal and external challenges you’re facing in this part of your business. With 30+ years of business experience, Lew helps creators understand and leverage their true value when pitching, pricing, and negotiating with brands. The biggest challenge he encounters with creators and business owners is self-doubt and self-limiting beliefs. This is why his number one focus is encouraging you to do those things you feel you cannot do, and helping you understand how you actually can.
Jonah
Cohen
Jonah Cohen comes from a diverse background spanning the food, music, content, and tech industries. He’s helped thousands of creators and brands unlock their next step and grow sustainable businesses that are actually fun to run. Having been the one who signs contracts on the brand side, he knows what brands are looking for and how to land a pitch.
Adriana López
Adriana López has spent years as a DIY content creator proving that anyone can pick up a tool and build something beautiful. She has negotiated brand partnerships with household name brands and now helps other creators do the same. When she’s not closing deals, she’s helping women and moms tackle home projects with confidence, turning “I could never do that” into “watch me.”
Robin
Nathaniel
Robin Nathaniel helps creators land brand partnerships through human connection. He was a Founding Creator Coach at VidIQ, a TEDx speaker, and he is the author of the award-winning book, Social Media SYNC: A Framework for Intentional Human Connection in the AI Era. As a creator and industry professional, he sees every deal from both sides and supports his clients with that knowledge.
0% Cut. 100% Yours.
Most managers and agencies keep 20-50% of your money. At Creator Wizard, you keep every dollar. We don't take a cut, we teach you how to win (and keep) your own brand deals.
Managers, agents, and brokers operate by rules that benefit them, not you:
Misaligned incentives - They push volume over value to maximize their cut
Their rolodex, not yours - When you part ways, all brand contacts stay with them
Reputation risk - Bad reps can lose you business without you knowing why
Learned helplessness - You stay dependent instead of becoming self-sufficient
We believe creators should own their entire business:
Keep 100% of your earnings - Every single dollar stays with you
Build YOUR brand relationships - Contacts and reputation you own for life
Master negotiation skills - Become confident closing any deal, anywhere
Control your reputation - No middlemen misrepresenting your brand
The result? You evolve from "talent on someone's roster" to the CEO of your own sponsorship business. Earning more, keeping more, and growing on your terms.
How we can help you
