Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.
Why I Started Creator Wizard
I wanted to share the story behind why I started Creator Wizard and why I feel so strongly about helping creators like you build a more diversified income & sustainable career.
Before becoming a creator 10+ years ago, I was actually in medical devices! I owe everything to my wife April who started making videos as a hobby (this was back before you could really make money on social media!) & her channel really started to get traction.
It wasn’t long before brands started reaching out to collaborate with her and she asked me to help figure out the business side of things, interpreting the contracts she was getting, etc. I also startedin some of her videos.
We started a cooking channel and a family vlog channel and did DAILY videos for several years, eventually growing our total following to over 1,500,000! Six weeks after our first son Liam was born, I quit my 9-5 job and we both officially became full-time creators.
Why Creator Wizard?
Back then (6 years ago), the ad revenue that we made from YouTube was 95% of our income and brand deals were 5%. It became clear pretty quickly that we needed to diversify, so I decided to start an influencer marketing agency focused on pairing family-friendly creators with brands.
The speed at which things change in the influencer/creator landscape is so fast and it can give you whiplash if you’re not prepared. From algorithm changes to burnout to competing with other creators who buy likes, you have to grow a thick skin and roll with the punches.
BUT it’s also the most exciting time to be a creator! There are SO many more tools out there to create amazing content + SO many more ways to monetize than ever before! Things like fan-funding, merch, digital products (courses, ebooks, etc.), premium content and more!
At the same time, there are BIG changes happening on the business side of things. Pretty much every brand now has a dedicated “Influencer Marketing Manager,” a title that essentially didn’t exist a few years ago. How should creators capitalize on that?
So how can creators like you make sense of it all? What should you focus on? There is a lot of advice out there focused on content/platform strategy, how to get more followers, how to optimize your feed, etc.But what about the *business* of being a creator? ...That's where Creator Wizard comes in.
"I had no idea how to approach brands, let alone be able to land a deal with them. Justin made the process so much easier to understand and gave easy action steps that I was able to apply right away. He not only showed how to pitch to a brand but how to master your relationships with brands for reoccurring partnerships." -Aubrey Migashkin