SOW (Statement of Work) Definition
If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you, this post is from a series called Influencer Marketing Terminology.
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What Does SOW or Statement of Work Mean?
What is a SOW in an influencer marketing campaign? SOW stands for Statement of Work and is sometimes called the Deliverables. This outlines exactly what the brand expects of you during the partnership.