SOW (Statement of Work) Definition

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If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What Does SOW or Statement of Work Mean?

What is a SOW in an influencer marketing campaign? SOW stands for Statement of Work and is sometimes called the Deliverables. This outlines exactly what the brand expects of you during the partnership.