ROI (Return on Investment or Influence) Definition

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If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

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What is ROI (Return on Investment or Influence)?

What does ROI mean? ROI stands of Return on Investment or sometimes Return on Influence. It's a fancy way of saying what will the brand get in return for working with an influencer. If they’re paying them, for example, the brand could hope that for every dollar they invest, they’ll get $3 back.