7 Shocking Secrets Brands Don’t Want You to Know
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I'm going to take a wild guess that you didn't start creating content on social media because you thought you would be immediately showered with riches, right?
You probably got into this for the love of the craft. But if you want to make a sustainable income being a creator, working with brands is an excellent way to do that!
7 SHOCKING SECRETS BRANDS DON'T WANT YOU TO KNOW
What I'm about to tell you might shock you because NO BRAND will ever say this to your face.
Brands do their research
When brands are recruiting for paid influencer campaigns, they do a ton of research about you before they ever reach out to you. That means that brands are looking at your youtube, your TikTok, your Instagram, your blog or wherever you're posting content. They're trying to discern whether you'd be a good fit for this campaign.
So, you need to be looking at your platforms with a very objective eye. If it was your dream brand and you really wanted to work with them, would you hire you?
Brands don't rely solely on follower counts
Brands don't even care how many followers you have and what your engagement rate is. The whole purpose of the campaign is to repurpose your content. Which means, they want to repost it on their Instagram, their website or on their TikTok.
This makes it easier for brands so they don't have to hire a
photographer
videographer
production company or
ad agency
You can do it all yourself!
By the way, you have organic distribution as well. So not only do they get these incredible assets that they can use, you have an audience to promote the product to as well.
So what does this mean for you?
Respond quickly when brands reach out
Congratulations!!! Your rate is now detached from your following!
When a brand reaches out to you about a paid campaign, it will not be worth the trouble of working with you if you do not respond quickly.The brand is probably working with multiple influencers, not just you. So what you're saying to them is that every single time they email you about some detail from the campaign, it's gonna take two to three days to hear back from you.
So answer your emails faster!
Brands pay influencers different amounts
There's no set rate so charge accordingly. Brands and agencies will sometimes pay different influencers double or triple the amount with the same following.
Here are some of the reasons why a brand may pay one influencer more than the next:
The deliverables agreed upon
The quality of work being provided
Your unique likeness
Don't be difficult to work with
If you're working with a brand or agency, your contact likely has a boss they're reporting to. So if you're being difficult about a tiny request that they're asking, they now have to go to their boss and explain that you're being difficult. So keep some perspective on making your brand contact win rather than being part of the problem.
You better believe that when they're recruiting for that next campaign, your contact is going to remember that you can help them out in a pinch!
How to get repeat sponsorships with brands
Some brands will give repeat business to influencers that treat them well and that they like. In fact, your contact probably works for five to seven other clients who are all in similar categories. They all probably run influencer campaigns as well. If you're working with a brand directly, your contact will move to a different job in a few years because people move around all the time in this space. When they start running campaigns in the new job, they're going to remember you.
Treating everyone with kindness should be a no-brainer, but it's crucial when you realize that building rapport with your contacts will directly lead to more money for you.
Invest in KNOWLEDGE so brands can't outsmart you
There are a lot of shady brands out there who are banking on the fact that you are not savvy and have no idea what you're doing. They're hoping that you don't understand things like paid media rights and exclusivity. They're hoping that you'll give them the rights to use your content perpetuity, which means forever!
A lot of creators invest in things like camera gear and lenses and new phones and laptops. But still, if you're not investing in your knowledge, you're going to be leaving money on the table and potentially limiting your future opportunities.
Speaking of which, if you want to join the waitlist for my four-week course brand deal wizard, where I help you find and negotiate your dream sponsorships so that you never leave thousands on the table again, click HERE.
Do you want intel a new brand deal campaigns? Every week I send out sponsorship opportunities exclusively to creators on my email list.
So make sure to join HERE.