Usage Rights Definition

INFLUENCER MARKETING TERMINOLOGY THAT CREATORS NEED TO KNOW

If you are brand new to being an influencer or creator and need help understanding terms that brands or agencies are throwing at you,  this post is from a series called Influencer Marketing Terminology.

Influencers and creators need to know about usage rights.

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What Are Usage Rights?

What does Usage Rights mean? This is what you permit the brand to do with your content.

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Can they repost or re-share it on their social media? Can they run paid media with it? Broadcast (TV), OOH (Out of Home), Print (Magazines), Social/Digital (the Internet/Social media), etc.

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