“It’s so much harder to get sponsored now…”
I’m curious, does it feel harder for you to land sponsorships than it used to?
Tweet me and let me know.
Most creators I talk to feel like it might be because:
It’s harder to stand out in their niche or industry
Reaching their audience feels like an ”algorithm” roulette wheel
Others keep accepting deals for free or little pay
There’s economic uncertainty
Brands love lowballing because they’re supervillains
Actual footage of a brand budget meeting?
Look, I get it.
Being a creator is pretty unrelenting (especially if you also have a 9-5 job!) and trying to maintain a consistent sponsorship strategy at the same time???
So, I’ve got good news and bad news for you.
Which one do you want first? (Hint: the bad news is not that bad.)
Bad news:
All of the above factors ARE real:
There are more and more creators starting every day
Organic reach has declined on basically every platform
Most creators accept low rates because they don’t have much experience
The economic outlook is not great
Brands are offering less money to certain creators (who don’t have experience)
BUT…guess what?
Things get exciting when you start looking at these as potential opportunities.
Good news:
More creators mean more opportunities for collaboration and recognition for your niche/industry
New platforms are popping up every day allowing you to reinvent yourself
There are more educational resources for creators to learn their worth
Brands are looking for creative and cost-effective marketing solutions now more than ever
Brands often need education (from you) about what’s fair compensation
No one ever said that being a creator was easy.
Every year there will be new challenges to overcome.
But with a mindset of positivity, opportunity, and abundance, we can all THRIVE. ✌️